The Alive Inside Challenge

flag of the United States of America

5.2 Million

people with dementia in the U.S.

an image of the Earth as a globe

42 Million

affected worldwide

Take the #AliveInsideChallenge
Sing and/or Sponsor
Help us give thousands of Memory Players to those in need
And watch their souls awaken, like Leonard:

How To: The Alive Inside Challenge

Thanks to the Rolf and Nanette Lewis family, Alive is gifting
1,000 FREE Memory Players to elders with dementia.
Take The Alive Inside Challenge - Sing or Donate and challenge others,
so that we can help thousands more.

The Alive Inside Challenge


Post a Challenge Video on Social Media

  • Sing a few bars of a favorite song from your youth
  • Tell us about your loved one with dementia and why they need a Memory Player
  • Nominate 3 friends to take The Alive Inside Challenge
  • Post your video on Facebook, Instagram, or Twitter using the hashtag #AliveInsideChallenge



Pay It Forward and Sponsor an Elder

An image of an elder smiling while using the Memory Player
  • A $50 Donation provides a Memory Player and a youth volunteer for an elder, and changes life for them and their family
  • Nominate 3 friends to take The Alive Inside Challenge

*You can also email a written request for a Memory Player to

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