The Alive Inside Challenge

flag of the United States of America

5.2 Million

people with dementia in the U.S.

an image of the Earth as a globe

42 Million

affected worldwide

Watch Leonard's Music Miracle, and discover how a headset can awaken the minds of those with dementia

Why the Alive Inside Challenge?

Thanks to the Rolf and Nanette Lewis family, Alive is gifting 1,000 FREE Memory Players to elders with Dementia!

Take The Alive Inside Challenge


Post a Challenge Video on Social Media

  • What was the first song you loved to sing as a child? Sing a few bars
  • Tell us about your loved one with dementia and why they need a Memory Player
  • Nominate 3 friends to take The Alive Inside Challenge
  • Post your video on Facebook, Instagram, or Twitter using the hashtag #AliveInsideChallenge



Pay it Forward and Sponsor an Elder

An image of an elder smiling while using the Memory Player
  • A $50 Pay it Forward Donation changes life for an Elder and their family, and gives them a youth volunteer.
  • Nominate 3 friends to take The Alive Inside Challenge


Sing and Sponsor

*You can also email a written request for a Memory Player to

Contest Submissions

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